Leasing
Speed to lead
How quickly a property responds to a new prospect inquiry, measured from first contact to first reply.
Speed to lead is usually reported as a median or average response time, and as the share of leads answered within a target such as five minutes. After-hours and weekend inquiries often drag the numbers down.
Prospects typically contact several properties at once, and the first one to respond usefully often gets the tour. Faster replies raise lead-to-tour conversion. Automated replies help most outside business hours.
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